Spot the Bots: How AI Is Fueling Online Misinformation

AI Can Be a Force for Good—Or a Weapon of Deception

Artificial intelligence can be incredible. It helps doctors diagnose illnesses, assists writers in research, and yes, even provides a listening ear when needed. But in the wrong hands, AI becomes a powerful tool for deception—one that is already being used to manipulate elections, inflame divisions, and destabilize societies.

Disinformation campaigns aren’t new, but AI has supercharged them. Bad actors—whether they’re state-sponsored groups, political operatives, or extremists—are deploying AI-generated bots to flood social media with falsehoods, sowing doubt and confusion among real users. And with Canada’s federal election approaching, we need to be more vigilant than ever.

How AI-Powered Disinformation Works

AI-driven disinformation isn’t just about random lies spreading online. It’s a coordinated effort, using advanced technology to influence public opinion at scale. Here’s how it works:

• Bot Armies: AI can generate thousands of fake accounts that seem real, complete with profile pictures, bios, and posting histories. These bots push specific narratives, making it appear as though widespread support exists for certain views.

• Algorithm Manipulation: Platforms like X (formerly Twitter) and Facebook rely on algorithms to show users content they’re likely to engage with. AI-powered disinformation campaigns game these systems, amplifying divisive or misleading posts.

• Deepfakes & AI-Generated Content: Fake videos, images, and even AI-generated news articles can be used to create false stories that seem completely legitimate.

• Engagement Farming: Bots will like, share, and comment on posts to make them appear more credible and push them higher in users’ feeds.

  
  

Real-World Examples of AI Disinformation

AI-driven disinformation has already played a role in global events.

• The U.S. 2024 Election Manipulation – A former X employee revealed that Elon Musk’s team deliberately boosted right-wing content and created thousands of AI-generated accounts to push political messaging, making it appear organic when it was anything but.

• Russia’s Influence Operations – Russian state media and troll farms have long used AI-driven networks to spread false narratives, from interfering in elections to pushing anti-Ukrainian propaganda.

• Targeting Canada’s New Liberal Leader – Disinformation campaigns targeting Mark Carney are already in full swing, with Russian state media and social media bots amplifying misleading narratives.

How to Spot AI-Generated Disinformation

You don’t need to be a tech expert to spot and avoid AI-driven disinformation. Here are some telltale signs:

• Repetitive Language & Odd Grammar – Bots often post similar phrases across different accounts. If multiple accounts are repeating the same thing word-for-word, be skeptical.

• New or Empty Profiles – A bot’s profile might have very few posts, followers, or engagement history. If an account was created recently and is pushing extreme opinions, it might not be real.

• High-Volume Posting – AI bots can post 24/7. If an account is posting constantly without breaks, it’s likely automated.

• Highly Emotional or Extreme Takes – Disinformation thrives on outrage. If a post is designed to trigger an emotional reaction rather than provide facts, it may be AI-driven.

• Fake Engagement – If a post has tons of likes and shares but no real conversation in the comments, that engagement could be artificially inflated.

What You Can Do to Protect Yourself and Others

1. Pause Before Sharing – Before you retweet or share, do a quick fact-check. If something sounds outrageous, confirm it with reputable sources.

2. Use Fact-Checking Tools – Websites like Snopes, CBC’s fact-checking service, and DisinfoWatch can help verify information.

3. Engage Critically – Ask questions. If someone posts an extreme claim, request sources. If they can’t provide legitimate ones, that’s a red flag.

4. Report Bots & Misinformation – Most platforms have reporting tools to flag fake accounts or misleading content.

5. Educate Your Network – Share resources with friends and family so they don’t fall for AI-driven manipulation.

The Bottom Line

AI is a double-edged sword—it can empower and educate, but it can also deceive and manipulate. With the federal election ahead, Canadians need to be hyper-aware of how AI is being used to shape public opinion. By learning to spot disinformation and being critical of what we consume online, we can push back against those who seek to divide us. Stay informed. Stay skeptical. And most importantly, stay engaged.